It's the most cost-effective way to find, retain, and grow clients and customers.

If you can identify, cultivate, and activate your most passionate customers and clients (we call them Raving Fans), they will spread the word about your product or service on your behalf.

Here are some leading companies and clients who have seen it happen already.

And that is a cheaper way of marketing than any other.

If you would like to learn more, your best bet is to read the whitepaper "Community Driven Marketing-The Power of the Raving Fan" recommended reading by Guy Kawasaki 

1. as a series of blog posts here
2. as PDF download
3. or as a podcast 

Then, subscribe (by RSS  or by email) to the blog Igniting the Revolution
 to stay current on CDM developments.

It's one thing for us to tell you that we know what we're doing. It's another thing when  clients and industry leaders and experts say it.

Read what Dan Pink, NY Times best-selling author, had to say or the testimonials of other clients as well as the latest activity in the industry.